A Complete Guide to OTT and Free Streaming Evolution

Nowadays, OTT platforms are gaining huge popularity among people.

Especially after the COVID-19 pandemic, people spent more time at home, which greatly increased demand for OTT platforms.

OTT platforms offer multiple contents via the internet.

Netflix, Watcha, and TVING are 대표 examples.

Unlike traditional cable TV, users can choose what they want to watch at any time.

OTT’s popularity comes from several factors.

It allows people to enjoy different genres from a single service.

Movies, dramas, and entertainment shows are easy OTT services to choose based on personal taste.

Also, compared to traditional paid broadcasting, OTT is relatively affordable.

The convenience of watching anytime and anywhere on smartphones or tablets is another advantage.

However, as subscription fees keep rising, more people feel financial pressure.

Therefore, many viewers are turning to free streaming platforms.

Advertising-based services provide content at no charge.

Cost-conscious users find this model attractive.

FAST services are becoming popular as ad-supported alternatives.

For example, KT launched a FAST service called “Gi Live,” drawing public interest.

FAST is expected to become a new revenue model while the paid TV market stagnates.

The biggest advantage of free streaming is that there is no cost burden.

It also offers various content, expanding user choice.

The disadvantage is that ads are unavoidable.

Some free services may offer lower-quality content.

Both markets will likely keep developing over time.

Ad-based free models may become even more popular among users.

Enjoying content without financial pressure is a strong advantage.

Finally, balancing high-quality OTT content with free service accessibility is important.

Blending both models offers better choices to viewers.

I look forward to seeing how the streaming industry develops in the future.

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